We explored several ideas for our target market. Some of the groups we were considering were:
- (harry can you please put the list in here? I think it's in your book
After exploring a range of target market options and opportunities, we decided to settle on those inexperienced or beginner hikers. This can consist of both locals and tourists. A few points that define this segment is in the image above.
We chose this segment as we wanted to offer quite a beginner/simple app with just the basic or core essentials. As those more experience could understand/make use of more complex tools, we thought that the app might get a bit too heavy and thus deter from the core use case scenario - an emergency. We also feel like this segment are most likely to use the features of our app and need emergency assistance or help as opposed to an experienced hiker who is likely to be fully equipped and prepared for such situations.
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